As we step into a new year, the energy at Amor higher than ever as we anticipate what 2024 holds...

Setting Goals

Kicking off the month with a surge of motivation behind the scenes, with more organisation, product plans and development and looking at the year ahead as a whole. We were excited to envision where this journey could lead us by the end of the year.

QuickBrow Kits

Just a week into January, we received our first eagerly awaited delivery of the year – the Brow Kits! This launch marked a significant milestone for us, representing an extensive period of product development so that we could get it perfect. Teasing our audience with sneak peeks leading up to the big reveal on January 19th, we couldn't help but feel a twinge of nervousness. Venturing slightly outside our comfort zone, away from QuickLashes, we were overwhelmed by the positive response and the feedback has been nothing short of amazing.

The Valentines Collection

But the excitement didn't stop there. With Valentine's Day on the horizon, we embarked on our second product launch of the month – the Valentine's Collection. This collection not only dominated our social media platforms but also inspired a full-fledged Valentine's-themed campaign. We even ventured off site to create some stunning content. We went above and beyond with these products, packaging and the campaign as a whole. Finally unveiled on January 31st, the response surpassed our wildest expectations.

We're only just getting started..

Reflecting on the whirlwind that was January, the team are more determined than ever to continue to work hard and grow. We also received some incredibly exciting news that we're eagerly counting down the days to share with you next month...