September has got to be one of our biggest and best months to date… so let's break it down!
Obviously first up our biggest announcement.. SEPHORA! We were so excited to share the news that we are now stocked on Sephora UK. This is such a huge achievement for us, a brand that started in the spare room Lucy’s house, overcoming all the struggles of trying to grow a business, to now being stocked on one of the worlds biggest retailers. It really is a dream come true for us and something that we knew (and hoped) would come true, just a lot sooner than we expected, of which we are super grateful for.
To announce this we arranged a photoshoot with the team, with an amazing cake, an Amor Lashes X Sephora chair and balloon. We hired our favourite local photographer and hosted the shoot in our office and had so much fun, and the pictures turned out amazing. Lucy, our director, was also pushed out of her comfort zone and had a few ‘CEO headshots’, which also turned out amazing.
4 LAUNCHES IN 4 WEEKS
Where do I ever start on product launches.. in September we launched 4 new collections which means 21 new product SKUS & September‘s sales went CRAZY!
Firstly, we introduced you to our new and improved brown lash range. Bigger and better than any brown lashes we have previously sold. If you missed it, we have three new styles: Espresso, Cappucino and Caramel Latte. All three styles are also available in packs of 8-10mm or 12-14mm so there is something for everyone!
Next up we had our revolutionary QuickLash PRO range. Something completely new for us and something we have never seen done before in the UK - a squirty DIY lash bond. We are constantly working on product development to ensure we are the best in the DIY lash game and that all based are covered. This new range provides a new woppurtunity to offer QuickLashes as a service to others or an alternative application technique for any QuickLash PRO.
Something that has also been highly requested and was finally launched this month is the introduction of 8mm lashes. We asked our customers their favourite 4 styles and created 8mm too up packs in both C and D curl for all of our natural lash lovers.
WHAT THE FLUFF
What the fluff needs its own section itself. The most highly anticipated and most successful launch we have ever experienced. We had been teasing this drop for a few weeks and we were blown away by the response. On the 29th September we finally set them LIVE and you guys went crazy. We sold out of the bundles in less than 8 minutes, and once we added some more stock they sold out multiple times again. Just two weeks later, we have nearly sold out of all of What The Fluff stock and we can't thank you enough for your support and belief in the brand!
Amor Lashes in Manchester
We were invited to TikTok in Manchester alongside so many other amazing brands for a shopping event but unfortunately we were unable to attend. However… we are heading to Manchester the first week of October for a VERY exciting event. Check back for our October recap to see how we got on.
2 new team members:
This month, we have welcomed 2 new members to the Amor Team & are already getting ready to advertise a new role.. we are now a team of 7! Introducing, Mel & Carly who have smashed their roles, picking and packing all of your orders. They have been a huge part of the team this month with our crazy orders.
We will soon be announcing a NEW retailer so watch this space! It’s our goal to be stocked on high streets near you.. making QuickLashes easily accessible for everyone. We are busy finalising our plans for Christmas, even though it still feels so long away you know it’s gonna jump out of us from what feels like no where. We can't wait to show you all of our plans!
Team Amor x